BBA in Retail Management
BBA degree in retail management is an excellent study option for those interested in or talented at managing and monitoring shop operations and supply chain activity. So, if you want to do a bachelor of business administration in retailing, follow this blog. It will provide an in-depth and detailed analysis of the BBA in Retail Management programme. Continue reading to learn more.
BBA Retail Management, also known as Bachelor of Business Administration in Retail Management, is a UG (undergraduate) Retail Management course. It covers the study of several aspects of a retail hobby, such as purchasing, advertising, marketing, duties, inventory management, team, and account.
The Bachelor of Business Administration in Retailing programme curriculum is designed to provide students with a comprehensive grasp of the operation and management of a retail enterprise. Students learn about essential marketing ideas, consumer dating control, retailing tactics, human resource management, etc.
BBA in Retail Management Course Details
|
Name of the Course
|
BBA in Retail Management
|
|
Course Level
|
Undergraduate
|
|
Course Duration
|
Three Years
|
|
Exam Type
|
Semester System
|
|
Admission Procedure
|
Merit-Based and Entrance Examination
|
|
Employment Areas
|
The Healthcare Sector, Banking Sector, Education Institutes, Retail Operations, etc.
|
|
Job Profiles
|
Advertising Manager, Retail Executive, Sales Manager, Administrative Officer, etc.
|
BBA in Retail Management Eligibility Criteria
The minimal qualifying criteria that prospective individuals must meet to apply for the course are listed below:
- Completion of a 10+2 education from a recognised educational Board.
- Commerce subjects as the primary study topics at the 10+2 level.
- A minimum 10+2 aggregate score of 50% (45% for SC/ST/OBC applicants).
BBA in Retail Management Syllabus
A year - wise breakup of the course’s syllabus is tabulated below.
|
YEAR I
|
YEAR II
|
YEAR III
|
|
Overview of retailing
|
Buying merchandizing I
|
Buying merchandizing II
|
|
Retail marketing
|
Store operations I
|
Store operations II
|
|
Retail management perspective
|
Human resources
|
Visual merchandizing
|
|
Customer service management
|
Principles of marketing economics
|
Sales management
|
|
Internship
|
Business communication
|
Customer value management
|
|
Viva voce
|
Field study I
|
IT application in retail
|
|
-
|
-
|
Field study II
|
BBA in Retail Management Scope
The Indian retail industry is the fifth-largest in the world, with an estimated worth of roughly USD 1 trillion. It is due to a large portion of the Indian economy and accounts for a significant portion of India's GDP. Furthermore, there may be a high potential for growth in India's urban and rural shopping. As a result, this large firm provides endless professional opportunities and a broad spectrum of growth for Retail Management professionals.
The BBA in Retail Management programme allows students to enter this potentially rewarding industry and equips them with the necessary skills to succeed. One significant disadvantage of working in the retail industry is the low starting salary; nevertheless, with enough experience, specialists may make excellent earnings in this area. On top of that, the sheer number and performing opportunities available to BBA Retail Management graduates are fantastic incentives to pursue this career.
BBA in Retail Management Career Prospects
Retail management needs a new generation of smart retail professionals of international calibre, and this course aims to equip such eligible candidates with skills in the best practices followed across the globe in retail. Retail Managers are responsible for:
- Overseeing a store's operations and staff.
- Using visual design strategies to improve the sales of products.
- Ensuring that a store operates efficiently and profitably.
- Ensuring that the store’s employees perform adequately.
- The store's sales and employee schedule.
- Resolving problems cropping in the store.
- Coordinating a store's activities.
- Managing a single department in a store, or the entire store.
Some of the top professional profiles open to such graduates are listed below:
|
Job Position
|
Job Description
|
|
Retail Executive
|
A Retail Sales Manager is responsible for the day-to-day operations of a retail store and overseeing salespeople, customer service representatives, and other employees. They interview, hire, and train new employees.They may also prepare schedules and assign duties for current employees. They often work nights, weekends, holidays, and may personally handle customer complaints.
|
|
Advertising Manager
|
An Advertising Manager oversees the advertising activity of a business. Specific role of an Advertising Manager varies depending on the business. They may manage the staff and activities of an outside ad agency that the business has hired, or create the business' advertising in house.Some general activities for this occupation include forming and directing the business' strategy for advertising, implementing advertising campaigns, and supervising various advertising-related departments.A specific Advertising Campaign Manager must estimate the campaign's budget and approve the advertising material, and evaluate the campaign's overall performance to its conclusion.
|
|
Sales Manager
|
International Sales Managers direct, train, and supervise the sales staff. They coordinate the operations of the sales department across the globe by establishing goals, and monitoring the volume of sales from staff members.They must also review progress reports to determine customer needs, sales potential, and the pricing of products or services.Sales staff are typically assigned territories or geographic regions by an International Sales Manager, and managers constantly monitor and evaluate their progress.
|
|
Administrative Officer
|
A Chief Administrative Officer (CAO) is a top-tier executive who most often reports to the Chief Executive Officer (CEO).They manage the day-to-day operations of a business and are sometimes referred to as the Chief Operating Officer. Scope of this position depends largely on the size of the business and the industry in which it operates. They usually manage numerous branches of the business including finance, sales, human resources, and marketing.
|
|
Operations Manager
|
Business Operations Manager and government agencies plan and organize the activities of businesses, and non-profit organizations. Depending on the organization, they may also be responsible for overseeing a variety of departments from human resources to accounts payable.Some job duties may include coordinating educational assignments for staff, reviewing budgetary information, monitoring expense reports, and interpreting financial data. They perform cost-benefit analyses on internal programs.
|
Conclusion
Retail businesses are expanding in today's society, significantly contributing to the country's economy despite headwinds. Such growth in the sector is conducive to better job creation, and so has been the case in the Indian retail industry. So, students interested in merchandising, marketing and marketing, sales, marketing campaigning, and market research can enrol in a BBA degree programme in retail management.