MBA E-commerce Marketing and Management
MBA in E-commerce marketing and management Course is a two-year specialized program aimed to equip students with the skills of e-commerce marketing which consists of activities that guide online shoppers through the conversion funnel. It is primarily an act of driving action and awareness toward an online business. E-commerce stands for electronic commerce, which means performing commercial activities through various digital platforms. There is a considerable rise in internet users worldwide, and MBA in e-commerce makes you understand the latest marketing and business techniques to perform competitively in the online market.
MBA in e-commerce marketing and management uses digital content, social media, email campaigns, and search engines to facilitate online purchases and attract visitors. It comprises e-commerce advertising to enhance proficiency in reaching an online audience to improve brand awareness and boost conversions. It includes various methods through which products are promoted. These advertising campaigns come through banner ads, display ads, and rich media ads. E-commerce advertising is an effective method to develop and implement e-commerce marketing strategies to emphasize service and product promotion.
Here are presented some common marketing channels to promote online business platforms.
E-commerce marketing course provides thorough knowledge and skills for the below-mentioned topics:
1. Social media marketing: publishers, contractors, brands, and growing businesses launch pages on social media networks to interactively connect with the online audience and post content about the business products and services. E-commerce web pages are highly visual and drive web traffic and attention to the products.
2. Content marketing: This includes blogging and video marketing to optimize website ranking in search engines. It helps to improve web traffic through short and product-driven keywords mentioning the name of the product or service. Generally, the page titles, image alt text, and headers emphasize the appropriate keywords.
3. Email marketing: this is one of the oldest forms of digital marketing. It has become automated. That means you can easily set up a successful drip campaign for subscribers based on their segmentation.
4. Influencer marketing: Influencer marketing focuses on brands or people that influence the target market. They build different communities of people that like, trust and know them. It is convenient for them to garner attention around the product through their sponsored post or recommendation.
5. Affiliate marketing: affiliate marketing is gaining prominence in the digital world as these people help sell the business products and services online on a commission basis. They often utilize paid advertising and content marketing tactics to drive web traffic to product pages.
6. Local marketing: local marketing allows incentives to potential customer base. Discounted shipping and cookies help determine the location of the prospective audience.
MBA in e-commerce marketing and management covers the following aspects of digital marketing.
- Drives web traffic to the e-commerce website.
- Re-engaging people who have already made purchases from the website.
- Makes it easy for prospective buyers to visit the website for products and services the company is providing.
- Transforms website visitors into potential customers.
- Stimulates regular sales orders.
Career Options for MBA in E-Commerce Marketing and Management Graduates
If you decide to pursue an MBA in E commerce, you have many job opportunities in business-related fields that are related to marketing and management. You can pursue careers in a variety of fields, product management, sales, different marketing channels, including branding marketing management, market research, leadership management, and consumer behaviour, to mention a few.
• E-Commerce consultant
• Website Developer
• Business Development Manager
• Advertising and Promotion Manager
• Email Marketing Manager
• Online Store Owner
• Social Media Manager
• Supply Chain Manager
In conclusion, the MBA in E-commerce and Marketing enhance skills and knowledge necessary to enhance your career in the digital marketing industry.