MBA in Advertising and Branding Course
The MBA in Advertising and Branding sector in India is constantly expanding. Management studies in the areas of branding and communication are in great demand due to the growing importance of consumption. primarily because "Product, Marketing, sales, and Growth" are now seen as essential components of brand management.
If they want to pursue a career in brand management, MBA candidates must choose this new specialisation. Few B-schools in India offer this programme because it is a specialised MBA specialisation. You may learn everything there is to know about an MBA in Advertising and Branding in this article.
Candidates' professional options in the MBA in Advertising and Branding are expanded as a result of the teaching of communication, marketing, and advertising tactics. They develop the skills necessary to succeed in a variety of industry verticals, rather than just one particular one.
Consumer goods businesses are starting up at an exponential rate, and the industry is expected to continue expanding in both size and diversity in the coming years. Companies work hard to hold onto their place in the competitive marketplace. To reiterate, experts with extensive knowledge of branding, marketing, and communications will be more likely to get both domestic and foreign exposure in the sector.
Graduates of MBA in Advertising and Branding are prepared to fill necessary positions and perform necessary tasks linked to brand marketing communication. It is their duty to promote brand awareness and conduct marketing operations for brands. They actively participate in both the creation and management of marketing and advertising plans.
Course Highlights
Check all the important details about the MBA in Advertising and Branding from the table given below:
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Particular
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Value
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Course Name
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MBA in Advertising and Branding
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Course Level
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Postgraduate
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Course Duration
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2 Years
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Eligibility Criteria
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Graduation in any discipline with a minimum of 55%
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Entrance Exams
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CAT, XAT,GMAT, SNAP, NMAT, CMAT
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Admission process
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Entrance Exam + Group Discussion + Personal Interview (GD-PI)
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Examination Type
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Semester based
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Age
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No age limit
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Top recruiters
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Infosys, Deloitte, Cognizant, , Wipro, TCS, Bain & Company , Facebook etc.
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Job Profiles
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Marketing Manager, Branding Manager, Sales Manager, Market Sales Analyst
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Why study MBA in Advertising and Branding?
Following are a few justifications for taking MBA in Advertising and Branding courses:
(i). Advertising management is a particularly difficult profession in the modern marketing environment.
(ii). This postgraduate degree programme, which lasts two years, provides in-depth knowledge and awareness of the numerous facets of the advertising industry as well as practical knowledge of how to use marketable advertising strategies.
(iii). The chance to pursue higher education overseas is available to students with MBAs in advertising management. Successful postgraduates are qualified to pursue chances for high-paying employment after completing this course.
(iv). They have a variety of career options, including marketing executive, account manager, corporate manager, business development manager, trials executive, public relations officer, systems manager, etc.
(v). The tourism sector, brand and marketing, industrial houses, public works, MNCs, business consultancies, educational institutions, etc. are all places where they can readily find work. These specialists can easily earn substantial pay packages averaging between INR 3,00,000 and INR 14,80,000 annually.
(vi). Among the top employers are FedEx Express, Times of India, Snapdeal, Nestle, MAERSK, Shoppers Shop, and others.
Eligibility Criteria
The eligibility criteria for an MBA in Advertising and Branding are simply as follows:
1. The candidate must have a degree in any field.
2. The bachelor’s degree in any field of study or its equivalent from a recognised institution with a minimum cumulative score of 50%.
3. The last year students still awaiting results may also apply.
Admission process
Admission to the MBA in Advertising and Branding is based on both the entrance exam and the achievements made. Below is the recruitment process for this:
- Filling out the application form: Visit the websites of the interested universities/institutes and fill out the application form, but first read the instructions on how to fill out the form correctly.
- Required Documents: A form is required to fill in various documents such as Aadhaar Card, Pan Card, Photo, Timecard, etc. Double check before final submission: Before final submission of the application form, make sure there are no errors in it.
- Make Payment: After completing the registration form, you will need to make an online payment.
- Print Receipt: After payment, the applicant must print the last page of the receipt for future reference. Students have the option of being admitted directly to the course by completing the recruitment brochure and completing the offline recruitment form.
- Students also have the opportunity to go directly to the university and fill out an admission booklet. Students can also pay tuition fees offline.
Skills Required
An MBA in Advertising and Branding is a program designed to enhance your skills and knowledge in the areas of Advertising and Branding. Here are some common skills and competencies that are typically beneficial for pursuing an MBA in Advertising and Branding:
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Business Management
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Leadership
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Work under Pressure
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Observation skills
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Communication skills
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Problem-solving
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Analytical and Critical thinking skills
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Time management
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Decision-making skills
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Interest in Business and Management
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Skills in Analysis
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Operations Management
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Job Profile
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Job Profile
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Job Description
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Brand Manager
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A brand manager differentiating a specific brand from the competing products on the market by creating its identity. Additionally, the brand manager would be responsible for increasing sales of a particular product. He must have the ability to research market trends and select an advertising and marketing plan in order to increase the sale of the items.
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Research Manager or Analyst
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The research manager or analyst compiling data, performing data analysis, and looking into market trends. They provide data on consumer preferences and market trends, and the company uses that data to inform its market strategy decisions.
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Account Manager or Executive (Advertising)
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Account Manager or Executive (Advertising): Successful marketing is necessary to promote a product in the marketplace. The Account Manager acts as the brand manager's point of contact with the advertising agency. He selects the advertising budget and instructs the creative agency on the necessity for the business to build a brand in the marketplace
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Business Development Manager
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This individual is in charge of the financial and market expansion of a company. He develops long-term organizational goals, nurtures significant client connections, negotiates business deals, and maintains a close eye on market developments.
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Marketing analytics
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Marketing analytics assembles data from all active marketing channels to produce the marketing evaluation. This helps the company develop its next marketing strategy.
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Top Recruiters
Listed here some of the top recruiters which hire are MBA in Advertising and Branding as under:
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Infosys
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JP Morgan, Wipro
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Accenture
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ICIC Bank
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TCS
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Thomas Cook
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Deloitte
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Information Technology
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EY
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Cognizant
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Microsoft
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AT Kearney
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Career options after MBA in Advertising and Branding
If you decide to pursue an MBA in Advertising and Branding Executive, you have many job opportunities in business-related fields that are related to marketing. Brand marketing, sales, various marketing channels, product management, leadership management, market research, and consumer behaviour are just a few of the many professional paths you can take.
Let's examine the many career options available to you after earning your MBA in marketing, as well as your duties and obligations in each of the listed employment titles:
1. Business Development Manager
2. Sales Manager
3. Brand Manager
4. Manager of social media
5. Digital marketing
6. Email marketing
7. SEO
8. Research Manager or Analyst
9. Marketing analytics
In conclusion, branding and advertising about building consumer trust in an organization’s products. Globalization and communication mediums are making a wider target audience possible. MBA in Advertising and Branding is a flexible and convenient option for professionals who wish to pursue an MBA without compromising their work commitments.