What is MBA in Digital Business?
MBA in Digital Business (or Masters of Business Administration in Digital Business) is generally a 2-years (mostly four or six semesters) program that integrates learning as well experiential work practices. Pursuing this course helps candidates fetch in-depth knowledge and understanding of different business concepts, procedures, plans, and approaches applicable to digital business. The course is often opted by professionals who are already into a job and wish to gain digital business technology and knowledge.

The MBA in Digital Business responds to the growing demand for business professionals equipped with a holistic understanding of digital strategies. In an era where digitalization is redefining business paradigms, this program stands as a cornerstone for molding adept professionals.  the program bridges the gap between traditional business models and emerging digital frameworks. 

MBA in Digital Business Eligibility Criteria
Candidates need to fulfil the following criteria to pursue MBA in Digital Business:

• Bachelor’s degree in any discipline (However, some universities and colleges might require candidates to have Statistics, Science, Maths, or Commerce as one of the subjects in graduation)

• Minimum 50 to 60 percent marks or equivalent CGPA in graduation

Apart from the above criteria, the participants need to have a strong technical aptitude and a keenness to learn new digital concepts. Once you acclimate yourself to the various digital business concepts, it becomes easy for you to apply the same in your various projects that require digital business techniques implementation.

MBA in Digital Business Curriculum

Skills developed through MBA in Digital Business program

The changing market conditions have left a lot of young professionals with a thought-provoking question. How can I make it in the corporate world with my existing skills?' The answer is quite simple. You need to up-scale yourself'. If you want to be in a higher position in the organisation with better pay, you need to go for a professional course, and nothing can compare with an MBA degree from a reputed business school in the country.
 

As technology is evolving every day, we should also adopt newer ways to adopt a better lifestyle. Therefore, an MBA in digital business will allow you to develop life-changing skills that will help you climb the corporate ladder smoothly and swiftly. Let’s explore how

Data Analysis: With an elective in Data Science and Analytics, you will be able to utilise functional processes and modern software to collate and present a wide range of information from different online interactions with your target market.

Master the art of content creation: If you are choosing your elective in digital marketing and e-commerce, you will be able to appreciate the importance of high-quality content and use it efficiently in your marketing initiatives.

Customer Relationship and Interaction: In your e-commerce elective, you will learn to develop healthy customer relationships and acquire the strategic skills to monitor and improve the customer experience.

Communication: Irrespective of what elective you choose, you will definitely become a maestro in communication. You will be able to project your thoughts and opinions in a concise manner and be able to express yourself properly.

Critical Problem Solving: Whether you are dealing with complex data analysis or building strategies to revolutionise the digital space of your organisation, it is imperative that you stumble across some critical problems. However, an MBA in Digital Business will allow you to think rationally and proactively and devise efficient solutions for complicated problems.

Career Opportunities after MBA in Digital Business

An MBA in Digital Business will prepare you for the next wave of transformation expected around the globe across several industries. With time, we have clearly understood the importance of being digitised and its impact on society. So, if you are looking for a career that is going to rule the world in a few years, an MBA in Digital Business with either of the two high-demand electives is the best option for you. Let’s explore the diverse career opportunities that are available for individuals taking up this degree programme.

1. Data Scientist: A data scientist is a specialist in data analytics and is responsible for collecting, analysing, and interpreting data to help influence decision-making in an organisation.

2. Digital Marketing Manager: A Digital Marketing Manager is responsible for overseeing the digital marketing strategies of an organization to build and maintain a brand's online presence and sales by working on various marketing campaigns.

3. Customer Relationship Manager: CRMs, or customer relationship managers, are responsible for maintaining good relationships between the organisation and its potential clients and customers. CRMs are very common in IT industries, outsourcing organisations, etc.

4. Digital Transformation Manager: With strong project management and data analysis skills, digital transformation managers develop strategies to help end-users adopt technological products and services offered by the organisation.

5. E-Commerce Manager: Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results, and elaborating strategies to increase traffic and sales.

6. Media Planner: Media planners are responsible for increasing the reach, visibility, reputation, engagement, image, and ROI of the organisation through advertising and marketing activities.

Job roles for MBA in Digital Business graduates

Here is the list of some of the top companies offering amazing job opportunities for the MBA programme in Digital Business.

Conclusion

MBA in Digital Business offers a lucrative career. Various job forecasters worldwide have predicted diverse and countless opportunities for those who are skilful in digital business techniques. Providing improved methods and efficiency for businesses and letting the professionals append in-demand skills, MBA in Digital Business will certainly help you build a rewarding career.