MBA in Digital Marketing

MBA in Digital Marketing is a two-year professional program designed by industry experts to benefit young professionals and provide them with detailed knowledge. MBA Digital Marketing is regarded as one of the most searched MBA degrees. Students in the MBA in Digital Marketing are prepared for a job in the field of technology and innovation. In today's time, almost every company relies on Digital Marketing plans for promoting their products and services.

Digital Marketing is a mode of marketing through the internet, search engines, social media, emails, mobile apps, mobile games, and other such channels to reach a large number of customers and increase sales. The most common Digital Marketing channels are Website Marketing, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Video Marketing, Pay-Per-Click (PPC) Advertising, and SMS Messaging.

MBA in Digital Marketing Course Details

MBA in Digital Marketing Syllabus

MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester. Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA in Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.

Tabulated below is a detailed table on the MBA in Digital Marketing Syllabus. 

MBA in Digital Marketing First Year Subjects

MBA in Digital Marketing Second Year Subjects

MBA in Digital Marketing Admission Process

MBA in Digital Marketing’s admissions process is similar to those of other MBA Specializations. It is one of the specializations available in the final year of the MBA program, and one can opt for it. The entrance tests, GD, PI, and WAT rounds will all be used to determine admission to MBA in Digital Marketing program. The candidate's overall score is determined by how well he or she performs in each of these rounds.  MBA in Digital Marketing admission is based on different entrance tests such as the CAT, MAT, SNAP, CMAT, and others, as well as on the basis of merit. After passing the entrance tests, the students are subjected to a Group Discussion and Personal Interview Round to further screen them.

• Apply for Entrance Exam: Determine which universities you wish to apply to and which entrance examinations they offer. Submit an application for those entrance exams. It is recommended that you take the CAT because practically all universities recognize CAT results.

• Attend the MBA in Digital Marketing Entrance Exam: The student must prepare for the MBA in Digital Marketing entrance exam and complete it. The student must be completely prepared because the college where the student will study will be determined by the results of this exam.

• Shortlisting Process: Colleges select students based on their performance on entrance tests. The college will create a cut-off list, and you must have met the cut-off to proceed to the next round of the admissions process.

• Final Admission Round: Colleges conduct Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI) to further assess a candidate's ability and capabilities.

MBA in Digital Marketing Jobs

MBA in Digital Marketing jobs are available in both the private and public sectors. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities.

Top MBA in Digital Marketing Recruiters

Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:

Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:

Conclusion

In conclusion, digital marketing is one of the most important skills for every MBA graduate. It’s a skill that can help you land a dream job and build your career.Digital marketing is a growing field that is not only changing the way people do business but also the way they interact with their customers. As a result, it has become one of the most sought-after skills for MBA graduates.