MBA Retail Management
MBA Retail Management provides the skills and knowledge of the management in the retail industry. It is a 2 year PG course that offers training and knowledge of key managerial skills that are required to streamline the retail process. Retail management is a sub-discipline of the general field of management that deals with overseeing the distribution and selling of products directly to consumers, in specific vending points such as shops, chain stores, markets and malls.
Retail managers are in charge of everyday operations within a retail store or department. They plan how merchandise is promoted, organise employees, handle customer service, and supervise inventories. Retail managers also have to understand client profiles and empathise with their needs in order to adjust product supply and to anticipate demand, in order to increase profits.
Retail management is closely related to others disciplines ranging from business and international business, marketing and logistics, to supply chain management, operations management, fashion merchandising and others. In this MBA. in Retail Management programme, students will learn management models and practices, in addition to relevant marketing strategies.
They will also acquire leadership, communication and decision-making skills. Graduates in the field can work as managers of hotels, catering, food and beverages companies, travel agencies, and franchise chains among many others. Examples of professional positions include purchasing manager, logistics and distribution manager, personnel manager, merchandise planner, store director or division merchandising manager.
MBA Retail Management Course Highlights
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Course Level
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Postgraduate
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Duration
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2 years
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Examination Type
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Semester System
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Eligibility
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UG Degree with 50% aggregate marks
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Admission Process
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Based on performance in entrance exam
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Top recruiting organizations
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IBM, Infosys, Wipro, Accenture, etc.
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Top recruiting areas
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Banking Institutes, Educational Institutes, Healthcare Industry, Retail Operations, and many more.
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Top job profiles
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Retail Executive, Advertising Manager, Administrative Officer, Regional Manager, Sales Manager, among others.
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MBA Retail Management Eligibility Criteria
- Candidates must possess a UG degree from a recognized university.
- They must score a minimum aggregate of 50% to 60% in their graduation but this keeps on changing from institute to institute.
- A relaxation of 5% is given to the candidates belonging to the SC/ ST/ PwD section for admission into this course.
MBA Retail Management Syllabus
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Semester I
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Semester II
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Overview of Retailing
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Retail Management Perspective
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Retail Marketing
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Customer Service management
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Buying Merchandising
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Human Resources
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Store Operations I
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Principles of Marketing Economics
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IT application in Retail
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Business Communication
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Semester III
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Semester IV
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Retail Sales Techniques and Promotion
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International Retailing
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Direct and Network Marketing
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Retail Operations Management
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Strategic Management
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HRM in Retailing
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Advertising communications and promotion
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Corporate Strategic Planning
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MBA Retail Management Admission Process
• Most of the colleges offer MBA Retail Management Admission through entrance exams.
• Although there are some colleges which provide direct admission to the students either on merit basis or on management quota basis.
• The candidates can seek admission to MBA Retail Management either through national level tests or through various University Entrance Exams.
• The flow of admission starts from either national level tests or entrance exams followed by a group discussion (GD) and then a personal interview (PI).
MBA Retail Management Scope
After pursuing MBA Retail Management, candidates can opt for a Phd course in the field of Management. Phd after MBA provides the opportunity to conduct research, conduct in-field study of concepts and specializations by the students. Pursuing research during PhD after MBA leads to awareness of the new business insights and trends worldwide, which helps in managing business more efficiently in the field of retail management.
Some of the job profiles that they can opt for are Retail Executive, Advertising Manager, Administrative Officer, Sales Manager, among others. With experience in the field, they can expect an increment in their salary.
MBA Retail Management Jobs
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Job Roles
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Job Description
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Marketing Manager
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Their job is to promote a business, product, or service and this role is typically filled by a mid-career marketing generalist. They often plan and oversee a broad range of activities, including launches, advertising, Social Media campaigns, events, etc.
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Senior Operations Manager
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He or She oversees the organization's services and/or production of goods. They oversee various departments and make sure that the company's services and products meet the expectation of customers or clients.
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Store Manager
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As a store manager, they ensure that the sales are reconciled daily, with deposits arranged. They also supervise the day-to-day operations of the store and directly supervise staff, set up work schedules, and assign duties.
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Brand Manager
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He or She manages and controls the way a brand is exposed to the public. To drive marketing initiatives and advertising, a brand manager ensures to get positive response with the brand from consumers.
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In conclusion, an MBA in retail management can open up a wide range of career opportunities in the growing retail industry. aMBA in Retail Management program, students can gain the knowledge and practical experience they need to succeed in this exciting and rapidly evolving field.