MBA Sales and Marketing Management
MBA Sales and Marketing is a 2-year management degree course that studies principles of business management in the marketing field. The course structure deals with planning, organizing, staffing, managing, operating and controlling of sales and marketing in the job market. The basic eligibility required to pursue MBA in Sales and Marketing include candidates having cleared their UG degree in any discipline with minimum 55% marks or equivalent CGPA.
The students, who are in their final year of graduation, also can apply for this course. MBA in Sales and Marketing deals with the marketing management and planning, organizing and managing of the management elements, which helps one to get job placement after the course The course is offered to only those who have a certificate of 3 year bachelor degree in any discipline or BBA course from a recognized institute or university
All the interested candidates can apply through either online or offline mode. They must need to sit for an entrance exam followed by group discussion and personal interview to get admission in this course. One can choose to be Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, Frontline Executive and so on. Those who have higher degree and other skills in sales and marketing field, they can get promotion in their jobs
Why Study MBA in Sales and Marketing Management?
• Candidates who are interested in the sales and marketing field can get opportunities after the completion of this course. In this course, learners can learn how to communicate with the clients and customer in the job and business market
• With the degree in MBA Sales and Marketing, you can find a job in many sectors, like in banking, tourism consultancy, media, retail and advertising.
• In this course, you can learn how to manage cash flow and financial projections and how to start business to attract the investors
• With an MBA degree in Sales and Marketing, one can do further research study like, PhD in Sales and Marketing
• This course helps one in knowing the current trend and scenario of marketing and sales. This course provides both theoretical and practical framework to increase the career options in sales and marketing fields
Eligibility Criteria
- The basic eligibility criterion for this course is minimum 50% in the under-graduate level
- The students must have to complete their graduation from a recognized institute to apply for this course
- Required mark for the reserved category candidates is 45%
MBA in Sales and Marketing Syllabus
|
Semester I
|
Semester II
|
|
Financial Accounting and Reporting
|
Corporate Finance
|
|
Management Theory and Practices
|
Organizational Behavior
|
|
Research Methodology and Statistics
|
Operations Management
|
|
Decision Sciences
|
Human Resources Management
|
|
Managerial Economics
|
Marketing Management
|
|
Information systems for managing business
|
Macroeconomic theory and policy
|
|
Semester III
|
Semester IV
|
|
Business communication-I
|
Business communication- II
|
|
Software lab.
|
Personality development lab
|
|
Strategic management
|
Project management
|
|
Entrepreneurship management
|
International business and business ethics
|
|
Summer training evaluation
|
Capstone project
|
MBA in Sales and Marketing Admission Process
• Applicants can apply through either online or offline mode into the course. They are required to submit all the documents (Aadhar Card, 10th, 12th, bachelor degree mark sheet and certificates, Proof of address, Voter ID card).
• Admission into this course is generally done on the basis of the marks obtained in entrance test, personal interview and performance in group discussion.
• Applicants must have minimum 50% in the bachelor degree level to apply for this course.
MBA in Sales and Marketing Jobs
|
Job Profile
|
Job Description
|
|
Senior Sales Executive
|
Their role is to guide the sales representatives and check the sales activities and manage the sales accounts. They also have to monitor the sales competitors to enhance the business and sales in the company.
|
|
Sales Specialist
|
Their role is to improve the sales and marketing field and to help the organization to grow their business in the sales and marketing area.
|
|
Retail Sales Associate
|
Job role of the retail sales associate is to help the customers to find proper products in store and to ensure the stock of the store
|
|
Area Sales Manager
|
The area sales manager have to manage and lead the field sales representatives and implement and execute the business strategies to help the company to grow and get the sales target
|
|
Frontline Executive
|
The frontline executive works on the front line in any business company
|
|
Sales and Marketing Manager
|
Job of the sales and marketing manager is to do research and develop in the sales field and also to do planning of new sales to enhance the benefit of the company
|
Top Recruiters
|
Amazon
|
Pepsico
|
|
Hindustan Unilever
|
Bharti Airtel
|
|
Vodafone
|
Cadbury
|
|
Technosystems IT Solutions
|
Hitachi Careers
|
MBA in Sales and Marketing Scope
After completion of this program there is a good opportunity for the aspiring candidates. One can become a sales manager, sales executive, marketing manager etc.
• Higher Education
With the certificate of passing in MBA sales and marketing, one can apply for higher studies in any university of India in PhD in sales and marketing course. There are many specialized sub topics in sales and marketing field, where one can do their research study after completing MBA degree
• Job
There is a great demand of the MBA students in the job market. With the degree of MBA and skills in the field, one can easily get a job in any marketing and sales company. There are also some companies which are hiring MBA graduates for online jobs.
Conclusion
To conclude, MBA is a very popular professional PG Course that helps students to gain more knowledge and develop interpersonal skills, experience, and expertise. Also, MBA has been pursued by a lot of notable popular individuals and inventors as the course provides a wide variety of career growth opportunities.
Students look for courses with great opportunities rather than mere learning. MBA is gaining more popularity among students and even they are willing to pursue it either online or from other countries. So, the course is more in demand in recent times and most students are willing to pursue it from top universities.