MBA in Marketing and HR Management Course
Marketing Management and Human Resource Management are two important pillars of business. This MBA in HR and Marketing Management is a postgraduate degree course that helps students gain in- depth knowledge of marketing concepts and HR strategies. The students will be able to develop a stronghold in principles of both these domains through this dual specialization degree. This is a professional degree course that imparts advanced knowledge of concepts of building the brand image and skills to handle employees.
The primary benefit of this course is that it allows you to become fully knowledgeable about both of the management majors. Additionally, the curriculum is kept very engaged and interesting for students using internal examinations such as viva, quizzes, assignments, case studies, etc. Additionally, this course equips students with a broad range of abilities, worldwide knowledge, and a strong professional network that will help them become future leaders who can adapt to the rapidly changing corporate environment.
Why MBA in Marketing and HR Management?
With this dual MBA program offered in marketing and HRM, students will study the most recent advancements in digital marketing, customer behavior, and brand management in addition to learning how to visualize the industry, negotiate with employees, assess industry work, and ensure employee well-being.
This dual MBA program is gaining traction among applicants since it's the key to getting hired by your ideal company and helps you advance up the organizational ladder. Furthermore, the UGC's policy on the unconditional acceptance of online degrees has greatly increased the appeal of online MBA specializations among recent graduates as well as working executives. Additionally, the program's focus on helping students to maintain a healthy work-study balance has propelled it to the top of the list of online programs.
Who Should Pursue MBA in Marketing and HR Management?
All candidates from various fields are eligible to apply for an online MBA in marketing and HRM. Nevertheless, this program can be very beneficial to the specific categories listed below.
• Fresh Graduates
• HR Executives
• Digital Marketers
• Heads and Team Leads
• Professionals working in the Marketing field
• People who want to start their business
• Anyone with an interest
MBA in Marketing and HR Management Course Subjects/Syllabus
Semester 1
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Semester 2
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Principles and Practice of Management
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Entrepreneurship
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Managerial Effectiveness & Ethics
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Marketing Management & Research
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Organizational Behavior
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Talent Acquisition & Management
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Accounting & Finance
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Learning and Development
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Organizational Behavioral and Human Resource Management
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Consumer Behavior
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Quantitative Techniques & Analysis
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-
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Semester 3
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Semester 4
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Business Environment & Strategy
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Strategic Human Resource Management
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Operations Management
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Organization Development & Change Management
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Employee Reward Management
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Retail Marketing & Brand Management
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Integrated Marketing Communications
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Digital Marketing & Data Analytics
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Service Marketing & CRM
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Cross- Functional Elective
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Open Elective
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Project
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MBA in Marketing and HR Management Eligibility
The general eligibility criteria to enroll in marketing and HRM specialized MBA courses are listed here:
- The candidates must have graduated in any stream with a minimum percentage (45%-50%) to be eligible for the course.
- Also, the candidates must make sure that they completed their graduation degree from a recognized university.
- The program can also be pursued by working professionals for career advancement as well.
- Apart from these general factors, you might come across some specific factors based on the university you choose for the program.
- MBA in Marketing and HR Management Duration
- The minimum duration of MBA program in Marketing & HRM is 2 years and the maximum duration is 4 years. The students get the benefit of time and flexibility for studying online in terms of 2 extra years to pass all the exams.
Skills Required for MBA in Marketing and HR Management
• Following completion of this MBA specialization, you may find that the following list of fundamental skill sets can help you learn online more efficiently and succeed.
•To understand topics at an intermediate level, you need to have a basic awareness of marketing and HR-related topics.
• This online program offers a lot of flexibility, but you may not be able to take full advantage of its hands- on learning approach if you struggle with time management.
• Gaining a solid communication skill will help you in group discussions and interviews, even outside of the classroom.
• You have to come across as a responsible person if you desire a fulfilling and significant career. This ability will even force you to finish your assignments and projects by the due date for the course.
MBA in Marketing and HR Management Admission Procedure
- A typical admission process for the online dual MBA in marketing and HRM program is as follows:
- Go to the university's official website to learn more about the admissions process.
- Complete the application form on the website by registering as a New User and providing your information.
- Attach your files to the application.
- Send in the application and one-time registration fee (if applicable).
- Submit the academic fee using the payment method specified on the website in the following step.
- The enrollment number and a confirmation email will be sent to the candidates.
Job Opportunities after MBA in Marketing and HR Management
There are plenty of professional opportunities available after completing MBA course in the specializations of Marketing and Human Resource Management The students can either enter the marketing filed or get jobs in the Human Resource department.
Some major jobs are available for you after this MBA Course listed below:
Human Resource Manager
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Technical Recruiter
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Employee Relations Manager
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Executive Recruiter
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HR Generalist
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Brand Manager
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Channel Head
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Media Planner
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Customer Relationship Management
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Top Recruiters
Every firm has a big demand for experienced for experienced HR managers and marketers and this demand only growing as the industry’s diverse sectors expand. Thus, this course can assist you in getting a good pay increase in addition to helping you apply to a lot of prestigious companies. Based on your expertise, reputable Indian companies would offer you a salary between 3 and 12 LPA once you complete MBA in marketing and HRM the following is a list of some of the leading employers for this MBA major:
→ Pepsico
→ ITC
→ BCG
→ KPMG
→Wipro
→ TCS
→ Tech Mahindra
Conclusion
An MBA in Human Resources (HR) and Marketing can lead to a variety of career opportunities, including roles in HR, Marketing, or hybrid roles that combine both. This dual specialization can be a good choice for people who want to work in an evolving business landscape and have a wide range of interests and skills.