MBA in Marketing and Finance 

MBA in Marketing and Finance is a 2-year post-graduate program for candidates interested in the fields of marketing and financing. A degree in MBA is considered very popular on a global level. This course in marketing and finance enhances both professional as well as personal growth. It gives the candidates scope for innovative lookout and network with the best companies in the market. Through this course, the candidates acquire the necessary skills to start a business or a start-up and give a wide scope for the development of career and skills.

The MBA Finance and Marketing course helps students develop knowledge of advanced concepts such as valuation techniques, marketing analytics, capital budgeting, brand equity, etc. The concepts help students to get employment in various industries such as e-commerce, retail, financial and banking services, etc.

MBA in Marketing and Finance is a course that offers the students a platform in order to polish their skills and adjust in all kinds of environments. It prepares the students to excel in the field of marketing and finance through the knowledge gained through MBA Marketing and Finance courses.

MBA Marketing and Finance Course Highlights 

Why study MBA in marketing and finance?

MBA in marketing and finance is a 2-year post-graduate program especially for the candidates interested in the field of marketing and financing. In this course a student can learn a lot and can enhance their skills which will help them later in their career. The candidates can benefit from this course in various ways:

• MBA Marketing and Finance is specially designed to teach students about everything marketing – how to make wise marketing decisions (associated with advertising, public relations, etc.)

• This course focuses on the financial aspect of business and management aims to train students on how to make sound financial decisions for companies or organizations. 

• Marketing finance helps in enhancing the professional as well as the personal growth of a student.

• MBA in Marketing and Finance will help the candidate gain in-depth knowledge of Finance and related fields while also developing skills like data analysis and financial accounting.

• The candidates are required to have some raw talent of their own as well. Through this course, they can enhance those skills and acquire the necessary ones to have a start-up or a business of their own.

• Candidates may also go for further courses such as Certification in Risk Management Assurance (CRMA), Certificate in Finance Management (CFM), Financial Risk Manager (FRM), Chartered Financial Analyst (CFA).

Eligibility of MBA Marketing and Finance 

- Candidates seeking admission in MBA Marketing and Finance must fall under the following criteria to be eligible for admission to this course.

- Applicants must have completed their higher secondary and have a Bachelor’s degree from a recognized board.

- Candidates must appear for their entrance exams in their final year of the bachelor’s course so that they can apply to MBA Marketing and Finance colleges right after graduation.

- Candidates must have an aggregate of 50-60% in their bachelor’s degree.

- Candidates must obtain valid marks in their entrance exams in order to satisfy the college cut-off.

Syllabus of MBA Marketing and Finance 

Here is the syllabus for MBA Marketing and Finance that students must go through:

Admission Process of MBA Marketing and Finance 

MBA Marketing and Finance has become very difficult in today’s era. Candidates can follow a few steps in order to make the admission process less tiring and stressful. In most of the colleges, admission is done on the basis of entrance exam and counseling sessions. Candidates can get admission in a good college if he follows these steps:

Step 1: A candidate should apply for various entrance exams such as CAT, MAT, GMAT, XAT, etc. for a start.

Step 2: After applying for such entrance exams candidates must appear for those as their marks obtained in these exams are very partly important for the admission.

Step 3: Once the results are declared the candidates must make a list of preferable colleges and fill-in the admission form.

Step 4: After the admission forms are filled, the colleges release a list of short-listed candidates based on the cut-off marks and their merit in the entrance exams.

Step 5: Once a candidate is short-listed, they get a call from the institute for the procedure of the internal selection which includes one of these: Written Ability Test (WAT), Group Discussions (GD), and Personal Interviews (PI).

Step 6: Based on the overall performance, candidates are selected and they are required to deposit the admission fees which confirms the admission of the candidate.

A few colleges offer direct admission to some candidates under two circumstances which are:

- Candidates who have a bachelor’s degree from a reputed college or institutes of national importance.

- Candidates belonging from some categories like SC/ST/OBC or other NRI students.

Job Prospects and Career Options of MBA Marketing and Finance 

After completing a MBA in marketing and finance successfully a candidate gets various job opportunities. They have a wide range of job options in different areas of the employment market. They can choose any path they want to follow and get a job in any sector such as Banking, IT sector, Financial Institutions, Relationship Manager, Business analyst, etc. Some of these jobs with their job descriptions are given below:

Conclusion

MBA in finance and marketing offer working professionals the opportunity to upskill their career growth. A person fond of numbers can further their career path by enrolling in MBA finance, while a marketer may undertake an MBA marketing program. Both avenues offer unique opportunities for growth and success.

This specialisation you can choose from should be related to your interests, talents, and future job dreams. By crafting advertising campaigns and brand strategies, you can promote behavioural change among consumers or opt to be in the world of numbers and finance(s) and, in turn, create a successful career.