BBA Marketing
BBA in Marketing is a 3-year undergraduate degree course which aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. BBA in Marketing helps impart knowledge on business management skills and prepares candidates for the industry environment. To pursue this course, the students should have completed their XII from a recognized board.
BBA Marketing Course Highlights
Course Duration
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3 Years
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Eligibility
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10+2 exams from a recognized board
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Admission process
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Entrance Examination or Merit Based
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Top Recruiting Companies
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SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra
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Job Position
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Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst
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All about BBA Marketing
BBA Marketing explores a wide range of business management concepts and market strategies.
- The course introduces students to marketing ideas and principles in order to prepare them for careers in the business and marketing sector.
- The course is well-designed, it covers both conventional and contemporary methods of marketing and prepares students to cope with real-world challenges in the business.
- Some of the most crucial subjects are special product marketing, search engine marketing, advanced social media marketing, interactive marketing, business economic programs.
- Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive and Market Research Analyst. Career opportunities and salary packages increase with expertise and skills.
Why Study BBA Marketing?
* Pursuing BBA Marketing has ample opportunities as this program focuses on advanced marketing & business management and their implementation in the industry.
* The course concentrates in the latest business management and marketing strategies, this will help the candidate to shine out in the market as well as career.
* Marketing is a target-oriented field, thus candidates need to emphasize learning details of the business, art of creating customers, client handling by applying the ground business principles and market strategy.
* Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
BBA Marketing Eligibility
These minimal criteria must be met by students who seek to pursue BBA Marketing :
• Completed 10+2 standard from a recognized board
• Candidates must have an average score of 45% - 55% or above.
BBA Marketing Course Syllabus
Semester I
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Semester II
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Marketing Concepts
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Marketing Segments
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Principles of Sales Management
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Marketing Ethics
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Marketing Audits
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Consumer Behaviour
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Business Laws
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Industrial marketing
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Semester III
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Semester IV
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Brand Management
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Economic Analysis
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Business Communication
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Soft skills
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MS Excel
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Organizational Behaviour
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Human Resource Management
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Sales and Distribution Management
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Semester V
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Semester VI
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Fundamentals of Entrepreneurship
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Business Laws
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Marketing Management
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Financial Management
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Social Project/Rural Project
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Semester End Viva-Voce
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Current Business Affairs
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Semester End Viva
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BBA Marketing Admissions 2024
Admission in BBA Marketing is done through entrance examinations or merit based. NMAT, SET and SAT are a few of the entrance exams. The steps for entrance-based admission are as follows:
- Online Registration: As soon as students have registered for the entrance test, they will be issued a login id. Students must register for the entrance exam by entering their email address, mobile number, and password.
- Application form Completion: Once login id is created, candidates must proceed with the online application form by providing personal and academic information.
- Uploading of documents: After completing the application, candidates must upload the necessary documents such as a photograph, signature, id proof, and other supporting documents.
- Application Fee: After uploading the required documents, candidates must pay the application fee via Credit Card, Debit Card, or Net Banking.
- Download Application Form: Once the application fee has been paid, candidates must save and download the form for future reference.
- Admit Card: Admit cards will be issued to eligible students based on the record of the details submitted by the students.
- Entrance Examination: Exam dates will be announced by the admission authorities. In order to get admitted to the course, applicants must take and pass an admission exam.
- Result Declaration: Results of the entrance examinations will be declared by the admission authorities. Candidates can check their score on the admission authorities' official website.
- Counseling: After the result declaration, Selected candidates can apply for counseling procedures.
- Enrollment: Admission to the course will be offered to those students who qualify.
BBA Marketing Job Profiles
The popular job profiles after completing BBA Marketing are given in the table below.
Job Profile
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Executive Assistant
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Business Development Executive
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Account Manager
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Marketing Executive
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Brand Manager
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BBA Marketing Top Recruiters
Public Sector
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Private Sector
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Bharat Heavy Electrical Limited [BHEL]
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Tata Consultancy Services
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Oil and Natural Gas Corporation
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Capegemini
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Mahanagar Telephone Nigam Limited
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Amazon
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Steel Authority of India Limited [SAIL]
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Wipro Limited
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SBI
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Nestle
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Gas Authority of India Limited [GAIL]
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Deloitte
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BBA Marketing Future Scope
- There are a good number of opportunities after completing a BBA Marketing. Students can expect a promising career in the business and marketing sector.
- Candidates also have an option for higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
- Candidates can work for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc.
With a Bachelor of Business Administration in Marketing, you'll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing and interpret market research