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BBA Marketing

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BBA Marketing

BBA in Marketing is a 3-year undergraduate degree course which aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. BBA in Marketing helps impart knowledge on business management skills and prepares candidates for the industry environment. To pursue this course, the students should have completed their XII from a recognized board.

BBA Marketing Course Highlights

Course Duration

3 Years

Eligibility

10+2 exams from a recognized board

Admission process

Entrance Examination or Merit Based

Top Recruiting Companies

SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra

Job Position

Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst

All about BBA Marketing

BBA Marketing explores a wide range of business management concepts and market strategies. 

- The course introduces students to marketing ideas and principles in order to prepare them for careers in the business and marketing sector.

- The course is well-designed, it covers both conventional and contemporary methods of marketing and prepares students to cope with real-world challenges in the business. 

- Some of the most crucial subjects are special product marketing, search engine marketing, advanced social media marketing, interactive marketing, business economic programs.

- Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive and Market Research Analyst. Career opportunities and salary packages increase with expertise and skills.

Why Study BBA Marketing?

* Pursuing BBA Marketing has ample opportunities as this program focuses on advanced marketing & business management and their implementation in the industry. 

* The course concentrates in the latest business management and marketing strategies, this will help the candidate to shine out in the market as well as career. 

* Marketing is a target-oriented field, thus candidates need to emphasize learning details of the business, art of creating customers, client handling by applying the ground business principles and market strategy.

* Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management. 

BBA Marketing Eligibility

These minimal criteria must be met by students who seek to pursue BBA Marketing :

• Completed 10+2 standard from a recognized board

• Candidates must have an average score of 45% - 55% or above.

BBA Marketing Course Syllabus

Semester I

Semester II

Marketing Concepts

Marketing Segments

Principles of Sales Management

Marketing Ethics

Marketing Audits

Consumer Behaviour

Business Laws

Industrial marketing

Semester III

Semester IV

Brand Management

Economic Analysis

Business Communication

Soft skills

MS Excel

Organizational Behaviour

Human Resource Management

Sales and Distribution Management

Semester V

Semester VI

Fundamentals of Entrepreneurship

Business Laws

Marketing Management

Financial Management

Social Project/Rural Project

Semester End Viva-Voce

Current Business Affairs

Semester End Viva

BBA Marketing Admissions 2024

Admission in BBA Marketing is done through entrance examinations or merit based. NMAT, SET and SAT are a few of the entrance exams. The steps for entrance-based admission are as follows:

- Online Registration: As soon as students have registered for the entrance test, they will be issued a login id. Students must register for the entrance exam by entering their email address, mobile number, and password.

- Application form Completion: Once login id is created, candidates must proceed with the online application form by providing personal and academic information.

- Uploading of documents: After completing the application, candidates must upload the necessary documents such as a photograph, signature, id proof, and other supporting documents.

- Application Fee: After uploading the required documents, candidates must pay the application fee via Credit Card, Debit Card, or Net Banking.

- Download Application Form: Once the application fee has been paid, candidates must save and download the form for future reference.

- Admit Card: Admit cards will be issued to eligible students based on the record of the details submitted by the students.

- Entrance Examination: Exam dates will be announced by the admission authorities. In order to get admitted to the course, applicants must take and pass an admission exam.

- Result Declaration: Results of the entrance examinations will be declared by the admission authorities. Candidates can check their score on the admission authorities' official website.

- Counseling: After the result declaration, Selected candidates can apply for counseling procedures. 

- Enrollment: Admission to the course will be offered to those students who qualify.

BBA Marketing Job Profiles

The popular job profiles after completing BBA Marketing are given in the table below. 

Job Profile

Executive Assistant

Business Development Executive

Account Manager

Marketing Executive

Brand Manager

 BBA Marketing Top Recruiters

Public Sector

Private Sector

Bharat Heavy Electrical Limited [BHEL]

Tata Consultancy Services

Oil and Natural Gas Corporation

Capegemini

Mahanagar Telephone Nigam Limited

Amazon

Steel Authority of India Limited [SAIL]

Wipro Limited

SBI

Nestle

Gas Authority of India Limited [GAIL]

Deloitte

 BBA Marketing Future Scope

-  There are a good number of opportunities after completing a BBA Marketing. Students can expect a promising career in the business and marketing sector.

-  Candidates also have an option for higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, Masters in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management. 

- Candidates can work for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc.

With a Bachelor of Business Administration in Marketing, you'll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing and interpret market research

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Preview this course
0
3 Year
  • Start Date5 Hrs 20 Min
  • Enrolled100
  • Lectures50
  • Skill LevelBasic
  • LanguageEnglish
  • Quizzes10
  • CertificateYes
  • Pass Percentage95%
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