MCOM Marketing
Master of Commerce (M.Com) in Marketing is a full-time 2-year post-graduation course which is generally researched based and focuses on various aspects of marketing such as consumer behaviour, functional areas of Marketing, Marketing Research, marketing management, etc.
M.Com mainly focuses on improving the theoretical knowledge of the student in commerce, compared to MBA, which focuses on developing students to take up key managerial jobs in business organisations.
M.Com marketing is a course which focuses on various theoretical and practical aspects of marketing such as
• Consumer behaviour
• Functional areas of Marketing
• Marketing Research
• Marketing management
• Ethics in marketing
• Advertising
• Quality management
The course content emphasizes the study and application, rather than mere marketing. It also focuses on methods and planning for marketing. The course also helps students develop critical thinking skills, by providing them with a lot of examples and case studies.
M.Com Marketing Course Highlights
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Course Level
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Post-Graduate
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Full-Form
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Master of Commerce
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Duration
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2 years
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Examination type
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Semester
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Eligibility
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Bachelor's degree in Commerce with Maths, Economics or Accounts
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Admission Process
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Entrance Exam / Merit-based
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Top Recruiting Companies
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Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc.
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Job Positions
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Marketing Operations Specialist, Assistant Manager, Communications Manager, Public Relations Manager, Lecturer, Teacher, Management Associate, Business Manager.
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M.Com Marketing: Eligibility Criteria
Students are considered eligible to apply for M.Com Marketing if they have:
• Minimum 50% aggregate marks in B.Com or B.Com (honours) from a recognised university.
• Students who have Economics (H), BBA, BFIA and BBE can also apply in some universities, if they have obtained a minimum of 60% aggregate marks.
• Students belonging to SC/ST are entitled to a relaxation of 5% in marks.
M.Com Marketing Job Profile
M.Com graduates are hired in the following areas:
- Marketing
- Advertising
- Analytics
- Business Administration
- Private Organizations
- Specialized Sectors
Top recruiters of the course graduates include Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc.
Given below are the Job profiles in a tabular format.
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Job Profile
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Description
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Public Relations Manager
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Public Relations Manager is responsible for maintaining the company’s image, its media strategy, and ensuring enough and effective media coverage.
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Management Associate
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A management associate is responsible for assisting management operations, supporting clerical tasks, etc.
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Marketing Operations Specialist
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Work closely with the senior Marketing operations manager to support database maintenance.
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Communications Manager
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Responsible for overseeing all the communication that happens in an organisation both internal and external.
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Business Manager
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Supervise and lead the organisation’s employees and operations.
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M.Com Marketing Future Scope
After M.Com, you will get a great knowledge of commerce. So you can opt for a lot of courses such as:
- Chartered Accountant(CA)
- Certified Corporate Accounting(CCA)
- Certified Corporate Professional(CCP)
- Banking, Financial Services and Insurance (BFSI) is also a good career option as banking sectors are consuming more and more jobs in the years.
Conclusion
The business world is pacing forward and it is important for us to keep up the pace for a successful career. MCom degree will be a helping hand to stay strong and stand tall in the business world as it prepares you for the best in the business arena.