BBA in Digital marketing
BBA in Digital marketing is a 3 years UG course that is a study of marketing of different products and services using digital technologies. The minimum eligibility criteria of this course are 10+2 from any recognized board.
Admission for BBA in Digital Marketing depends on the candidate's performance in 10+2 or by entrance exams and personal interviews.
- BBA in Digital Marketing offers students knowledge and understanding about the marketing world digitally.
- One can take admission in various BBA in digital marketing colleges in India after completing your school.
- BBA in Digital Marketing students need skills like analyzing the market, sales conversion, creating market strategies, and more.
- One can apply to this course after completing their 10+2. The selection is based on merit-based or by an entrance exam and conducting personal interview rounds.
- For higher studies, one can pursue MBA, Ph.D. in this subject.
- Candidates can also pursue BBA in Digital Marketing Course Online. Several universities such as Jain Deemed to Be University, Dilbrugarh University, etc provide online and distance courses in BBA Digital Marketing.
BBA in Digital Marketing Course Details
| Course type |
Undergraduate |
| Course Duration |
3 years |
| Course Examination Type |
Semester Exams |
| Course Eligibility |
10+2 with minimum 50% aggregate |
| Course Admission process |
Merit-based or Entrance exam |
| Top Recruiting companies |
Apple, Google, Microsoft, Amazon, Samsung, and many others. |
| Job Position |
Digital marketer, Digital marketing executive, Social media, specialist, Email marketer |
Why Study BBA in Digital Marketing Course?
* Digital Marketing allows you to learn about different digital marketing techniques for MNC companies.
* Wide range of digital marketing jobs including SEO optimization, Social media marketing, Online Advertising, Content Marketing, Conversion Rate Optimization, and more.
* One can start their own digital marketing business without working for anyone or work as a freelancer.
* Digital marketing is in high demand because of the digital revolution and even in the coming few years, digital marketers are going to be in high demand for MNC companies.
* One can pursue this course after completing 12th and after completing BBA in digital marketing you can opt MBA or P.h.D.
BBA Digital Marketing Admission Process
- Students who want to study BBA in digital marketing can apply to any college that offers this course.
- The admission process of BBA Digital Marketing specialisation is almost similar to the general BBA Admission Process and can be done through 2 types; entrance exams and direct admission.
- Most colleges take direct admission of students based on their 12th marks.
- Students from any stream can apply for this course in various colleges across India and abroad.
BBA Digital Marketing Eligibility
| Completion of 10+2 from any stream from a recognized board. |
| Minimum aggregate of 50% for general and 45% for SC/ST/OBC in 10+2. |
| Candidates from the age group of 17 to 22 years can apply for this course. |
BBA in Digital Marketing Syllabus
The BBA Digital Marketing Course Syllabus is mentioned below:
| Semester I |
Semester II |
| Communication Skills |
Accounting |
| Organizational Behavior |
Finance Management |
| Basics of Management |
HR Management |
| Business Communication |
Economics |
| Semester III |
Semester IV |
| Basics of Digital Management |
Social Media Marketing |
| DIgital Design & Communication |
Advertising |
| Internet Technologies |
Data Analytics |
| SEO |
Data Mining |
| Semester V |
Semester VI |
| Web Design and Development |
Project Management |
| Content Marketing |
Business Laws & Ethics |
| Lead Generating & Email Marketing |
Digital Marketing Laws |
| Mobile Marketing |
Seminar |
BBA Digital Marketing Admissions 2024
| BBA in Digital Marketing admission is done based on the score in the entrance exam or some colleges may also intake students on the basis of their previous higher studies. |
| Admission for BBA in Digital Marketing begins from April-May in most of the colleges. Students who have completed 12th can apply for this course. |
| Selection is based on merit-based, entrance exams, personal interview and counseling. |
BBA in Digital Marketing Jobs
After completing a digital marketing course there is a wide range of job prospects available for students in India and abroad. As the digital marketing competition is growing in most MNC companies there is a huge demand for Digital Marketers in the market. Below are a few job profiles:
| Job Profile |
Job Description |
| Social Media Manager |
The social media manager is responsible for managing and creating new content for social media like blogs, stories, videos, images to generate more sales and leads. |
| Digital Marketing Manager |
He/ She creates a brand by promoting and advertising your product and services digitally. They also manage and improve your digital marketing management style. |
| SEO Expert |
SEO Optimization is one of the most major things when it comes to digital marketing. These professionals grow your reach using and generate more sales by SEO. |
| Web Designer |
They design the website of your choice to sell your products. |
| Content Marketer |
Create content for a business like blogs, articles, videos, and more |
BBA Digital Marketing Top Recruiters
| Company |
| Flipkart |
| Wipro |
| Amazon |
| Microsoft |
| Google |
BBA in Digital Marketing Scope
The Digital marketing industry has grown by more than 40% in the last few years and is still growing. Since the digital revolution started digital marketing has grown a lot with different future scopes in content marketing, social media marketing, data analytics, SEO, and more.
Below given are a few options that the students can opt after completing BBA Digital Marketing.
* Higher Studies: They can opt for MBA or PG Diploma in the field of Digital Marketing. There are various online digital marketing courses that one can opt for and grab amazing jobs.
* Start a Job: They can also start working at a Digital Marketing firm and earn a decent amount of money. They work in the field of Data Analytics, Social Media Marketing, Content Marketing, Project Manager, Event Management, Business Management, and more.
Conclusion
This program equips you with the knowledge, skills, and practical experience needed to thrive in a competitive job market. Whether you aspire to work for leading companies, start your own business, or pursue a global career, a BBA in Digital Marketing can help you achieve your goals.