What is MBA Marketing?

MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect. 

- MBA marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.

- Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.

- The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.

- The course will help you to gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.

- Pursuing MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career. 

- This program takes 2 years to be completed and it comprises of various subjects such as marketing management, finance, business studies and accounting. 

Why MBA Marketing?

- MBA Marketing course not only teaches the traditional marketing strategies but also the new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.

-MBA  Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.

- As per Payscale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).

- MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.

- The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty, and increase their revenue.

- Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

Why MBA Marketing is a Popular Career Path?

MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as Social Media, Brand Management, Digital Ads etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.

Types of MBA Marketing Courses

MBA Marketing Admission Process

MBA Marketing Admission  is similar to that of MBA Admission . The MBA application fee may vary its depend on universities. MBA marketing admission is based on MBA national level entrance exams, and some Universities also conduct their own state/institute level MBA exams.

MBA Marketing Eligibility

The basic eligibility criteria for procuring admissions to the MBA Marketing course have been discussed below:

• A bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.

• There’s a 5% relaxation for all the reserved category candidates (SC/STs) i.e. the passing percentage should be 45%.

• Some colleges allow final year students to apply, provided they submit a no objection certificate from the principal.

• Some colleges consider high merit scores of 60% and above such as IIMs.

Related MBA Marketing Courses

The top dual specialization or related courses that you can pursue apart from a regular MBA Marketing course are MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.

1) MBA Marketing Management

- MBA Marketing Management is a 2 year postgraduate program suitable for candidates who want to manage the activities involved in marketing, and how to handle the resources used in marketing.

- 50% marks in graduation is the minimum requirement to get admission in MBA marketing management. Some colleges also ask for a work experience of 2-4 years.

- JBIMS Mumbai, UPES Dehradun, KJ Somaiya, MIT School of Management are some of the top colleges that offer MBA marketing management courses.

2) MBA Marketing and Sales 

- MBA in Marketing and Sales is a 2 year postgraduate program for students interested in learning about the techniques of marketing and selling a product or services.

- The admission process is similar to what is followed in MBA, 50% marks in graduation and valid scores in CAT, XAT, MAT or other national level MBA exams.

- There are only a few colleges that offer MBA Marketing and Sales in India. Most of them offer specialization courses such as Chemical sales and marketing, Pharmaceutical sales and marketing and Sales and Marketing communications.

-Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (MBA Pharmaceutical Sales and Marketing), Jiwaji University, Gwalior (MBA Chemicals Sales and Marketing Management) are the colleges that are known for their MBA Marketing and Sales courses.

3) MBA Marketing and Finance

- MBA in Marketing and Finance is a 2-year postgraduate program for candidates interested in specializing in both Finance and Marketing fields. 

- Students scoring 50-60% marks in graduation from a recognized university and having a valid score in the entrance examinations are eligible to apply.

- Jain University, UBS Karjat, Poornima University, RIT Bangalore are the top colleges that offer MBA Marketing and Finance programs.

MBA Marketing Syllabus

The MBA Marketing syllabus is designed in a manner that helps the students to get theoretical as well practical knowledge for marketing. The MBA Marketing subjects are listed below in the table. 

MBA Marketing Subjects

MBA marketing subjects are structured in a manner so that students get a good knowledge of Marketing and management. Some of the best books are available for MBA Marketing which cater the following subjects.

Projects for MBA Marketing

MBA Marketing includes advertising, branding, market research, and other such arenas. MBA Marketing projects are impeccable, and they are guided to be done according to the current industry. Some of the projects for MBA Marketing are mentioned here below,

* A Study of Consumer Behaviour on Pureit Of Hindustan Unilever

* A Study of Customer Relationship at Fortis

* Study of Sales relationship at Coca Cola and Pepsico

* Study of Relationship Management at Hotel Westin

* Marketing Strategies at Indigo Airlines

* Distribution Strategy at Amul

* Marketing strategies of Hyundai 

MBA Marketing Scope

MBA Marketing offers jobs in various positions for freshers as well as experienced candidates. Freshers get jobs in positions such as Brand Manager, Sales Manager, Digital Marketing Manager, while the experienced gets a job as Marketing Executive, marketing Managers, marketing Specialist, Business analysts. 

The designation that are offered to the MBA Marketing Students are Consultant, International Finance Manager, Export Coordinator, and Management Consultant. 

MBA Marketing Jobs

MBA Marketing offers excellent salary to the freshers that varies between INT 20,000 - 60,000 per month. The positions that are offered to the MBA Marketing candidates are Brand manager, Sales Manager, Public Relations Manager, Digital Marketing, Marketing Executive, Marketing Specialist and many more. 

MBA Marketing Fresher Jobs

Candidates who have completed MBA Marketing can apply for fresher job roles in MBA Marketing. The areas of recruitment for MBA marketing Freshers are Advertising, Consultancy, Retail, Banking, Tourism, Digital Media, Entertainment and many others. According to Quikr the salary for freshers starts from INR 20,000. 

MBA Marketing Government Jobs 

MBA Marketing professionals can also get jobs in government sector such as, 

In conclusion, pursuing an MBA in Marketing offers diverse career opportunities and fosters essential skills for success in the dynamic marketing landscape. Graduates gain valuable insights into marketing principles and strategic thinking, enabling them to drive business innovation and growth across industries.